A privileged setting for discovery

What are the opportunities for advancing the topic or the organization behind the event?
How can inputs be leveraged to guide strategic decisions in upcoming business cycles?
What tools can be used to boost return on investment?

This is the ideal context for fast, convenient, and effective research!

Festivals, trade shows, concerts, culinary events, sports events, plays, musicals, and conferences bring together the target audience in one place, engaging them with new experiences and ideas.

Some of the events we’ve participated in

Real-Time vs. Residual Perception

In-Person vs. Online Data Collection

  • Target audience availability
  • People attentive to details
  • Quick results
  • Progress tracking
  • Momentary vs. Lasting impressions
  • Efficient logistics

Goal setting

Evaluate visitor experience and resulting benefits

Identify
Check
Confirm
Measure

  • Respondent profile
  • Access indicators
  • Importance & performance of attributes
  • Overall satisfaction
  • NPS
  • Line-up evaluation + expectation
  • Side activities
  • Perceived value for money
  • Sponsor recall
  • Interest & relevance
  • Communication channels
  • Social media habits and interests
  • Intention to return
  • Respondent profile
  • Event access indicators
  • Chronological and attitudinal experience at the event
  • Comparison between editions
  • ESG evaluation
  • Suggestions for improvement
  • Engagement & loyalty
Cross-analyses are created to support specific interpretations for each study.

Dashboard

Our dashboards allow users to export filtered data themselves across various platforms.

This format enables you to track results by audience and segment profiles over time, wave by wave, phase by phase, year by year, for more accurate comparisons.

Brand Tracking

Ongoing analysis of the event's maturity process

Chronological and attitudinal experience

Comparison between editions

Monitor the impact of implemented changes and improvements

Data comparison with contextual information

Performance evaluation

Trend and pattern identification