Demanda Marketing Research & Development

We turn insights into strategy

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+ 57

Years of passionate dedication to the practice and continuous improvement of market research.

+ 7.000

Projects successfully delivered, ensuring client satisfaction and team pride.

+ 800

Clients served, including private companies and government agencies in Brazil and abroad.

Demanda: built to meet your demands!

Established in 1967, Demanda is a market research specialist offering customized and innovative solutions in Brazil and Latin America.

We operate throughout the entire research process, from understanding the challenge to delivering strategic insights, combining qualitative and quantitative methodologies to turn information into value and support decision-making for major brands.

We conduct studies on brands, products, consumer behavior, user experience, and trends, using modern techniques, our exclusive DemandaHealth® panel, and a highly qualified team to ensure speed, accuracy, and actionable results.

Making sense of information is what turns it into real value

  • Brand image assessment
  • Product positioning
  • Brand tracking, launch and monitoring
  • Pre and post-communication tests
  • Message Recall
  • Influential mapping
  • Competitor analysis
  • Concept evaluation
  • Co-creation for insights

  • Product and packaging testing
  • Usability testing
  • Price research (elasticity and perception)
  • Evaluation of brand assets and portfolio
  • Sensory testing
  • Name selection and pronunciation testing

  • Trend studies
  • Habit and attitude studies
  • Consumer profile and segmentation
  • Behavior and purchasing journey

  • Detailing of sales practices
  • Mystery Shopper at POS ∕ SAC
  • NPS, Consumer Satisfaction
  • Evaluation of events/Medical Congresses
  • Adherence and engagement
  • Patient journey
  • Evaluation, Expectations and Satisfaction of PSP (Patient Support Program)

  • ESG
  • Organizational climate and engagement

Areas of Expertise

  • CPG

  • Automotive

  • Personal Care

  • Communication

  • Entertainment

  • Education

  • Pharmaceutical

  • Financial

  • Fuels & Lubricants

  • Machinery & Equipment

  • Environment & Sustainability

  • Pets & Animal Health

  • Agribusiness

  • IT

  • Tourism & Hospitality

  • Retail

  • Industry & Trade Associations

  • Real Estate

Understanding the whys

Measuring the whys

Quali

  • Bricolage
  • Mapping
  • Laddering
  • SWOT Analysis
  • Projective Techniques
  • App
  • Mídia Social
  • Painel
  • Plataforma virtual
  • QR Code
  • Intercept
  • Door to Door
  • Central Location
  • Sala de espelho
  • In-Home
  • Autopreenchimento
  • Office-based

Quanti

  • MaxDiff Analysis
  • Conjoint Analysis
  • Perceptual map
  • Price Sensitivity Model (PSM)
  • Brand Tracking

Some techniques we use

Telefone

Online

Pessoal

Examples of Methodological Boosts

Drawing from a wide range of qualitative and quantitative methodologies, we prepare the most appropriate proposal for your challenges.

Online EMOTIONS Bulletin Board + Visionary Hub® + Semiotic Analysis
  • A topic-centered narrative that develops over time within an online platform.
  • After the online community phase, an extensive workshop is prepared to elicit insights that are later translated into creative ideas for communication or product development.
  • Semiotic analysis helps connect signs and meanings, exposing what is not immediately obvious.
Product Placement + Focus Group + Reflective Testimony®
  • Consumers test a product individually at home and fill out a sensory diary over a specific period.
  • After testing the product, consumers take part in focus groups to share and compare their sensory experiences.
  • Participants give testimonials about their sensory discoveries from a perspective that goes beyond logical reasoning.

What can we do to go further?

We follow a learning journey
We engage consumers' senses through thought-provoking experiences

A detailed briefing with our team is the starting point for success!

  • From the right question to a unique, optimized study design.

  • A clear understanding of objectives and expectations.

  • We embrace your challenge as our own.

  • Creative methodological solutions.

We closely follow every step of the process.

  • Quality control and cross-checking at every stage.

  • Regular reports on project progress

  • We value transparent and assertive communication.

  • Hypotheses tested and carefully validated at every stage of the project.

Results that transform and convert!

  • Our service doesn’t end with the report!

  • Clear, actionable recommendations for safe implementation.

  • Agile delivery of project highlights and valuable insights.

  • Learnings that inform strategic decisions and unlock powerful insights.

Talk to our experts

Your challenge in the hands of specialists from each area

DemandaHealth® Research Panel

The DemandaHealth® Panel offers a powerful combination of effectiveness, detailed monitoring, repetition control, and agility, saving time and resources without ever compromising quality

Register for our Panel
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Qualitative & Quantitative Market Research

We are ready to help your organization find the solution it needs.

What are you looking for?

A project is only complex until we talk: sharing ideas always leads to discoveries that define the path and enrich results.

Let’s talk!