Demanda Marketing Research & Development

We turn insights into strategy

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+ 57

Years of passionate dedication to the practice and continuous improvement of market research.

+ 7.000

Projects successfully delivered, ensuring client satisfaction and team pride.

+ 800

Hundreds of clients served, including private companies and government agencies in Brazil and abroad.

Demanda: built to meet your demands!

We offer customized solutions, combining modern methodologies, technical rigor, and our team’s expertise.
Every project is a new opportunity to innovate, deliver results, and strengthen trust.

Agile, efficient and strategic decision-making is our trademark.

Making sense of information is what turns it into real value

  • Brand image assessment
  • Product positioning
  • Brand tracking, launch and monitoring
  • Pre and post-communication tests
  • Message Recall
  • Influential mapping
  • Competitor analysis
  • Concept evaluation
  • Co-creation for insights

  • Product and packaging testing
  • Usability testing
  • Price research (elasticity and perception)
  • Evaluation of brand assets and portfolio
  • Sensory testing
  • Name selection and pronunciation testing

  • Trend studies
  • Habit and attitude studies
  • Consumer profile and segmentation
  • Behavior and purchasing journey

  • Detailing of sales practices
  • Mystery Shopper at POS ∕ SAC
  • NPS, Consumer Satisfaction
  • Evaluation of events/Medical Congresses
  • Adherence and engagement
  • Patient journey
  • Evaluation, Expectations and Satisfaction of PSP (Patient Support Program)

  • ESG
  • Organizational climate and engagement

Areas of Expertise

  • CPG

  • Automotive

  • Personal Care

  • Communication

  • Entertainment

  • Education

  • Pharmaceutical

  • Financial

  • Fuels & Lubricants

  • Machinery & Equipment

  • Environment & Sustainability

  • Pets & Animal Health

  • Agribusiness

  • IT

  • Tourism & Hospitality

  • Retail

  • Industry & Trade Associations

  • Real Estate

Understanding the whys

Measuring the whys

Quali

  • Bricolage
  • Mapping
  • Laddering
  • SWOT Analysis
  • Projective Techniques
  • App
  • Mídia Social
  • Painel
  • Plataforma virtual
  • QR Code
  • Intercept
  • Door to Door
  • Central Location
  • Sala de espelho
  • In-Home
  • Autopreenchimento
  • Office-based

Quanti

  • MaxDiff Analysis
  • Conjoint Analysis
  • Perceptual map
  • Price Sensitivity Model (PSM)
  • Brand Tracking

Some techniques we use

Telefone

Online

Pessoal

Examples of Methodological Boosts

Drawing from a wide range of qualitative and quantitative methodologies, we prepare the most appropriate proposal for your challenges.

Online EMOTIONS Bulletin Board + Visionary Hub® + Semiotic Analysis
  • A topic-centered narrative that develops over time within an online platform.
  • After the online community phase, an extensive workshop is prepared to elicit insights that are later translated into creative ideas for communication or product development.
  • Semiotic analysis helps connect signs and meanings, exposing what is not immediately obvious.
Product Placement + Focus Group + Reflective Testimony®
  • Consumers test a product individually at home and fill out a sensory diary over a specific period.
  • After testing the product, consumers take part in focus groups to share and compare their sensory experiences.
  • Participants give testimonials about their sensory discoveries from a perspective that goes beyond logical reasoning.

What can we do to go further?

We follow a learning journey
We engage consumers' senses through thought-provoking experiences

Your challenge in the hands of specialists from each area

A detailed briefing with our team is the starting point for success!

  • From the right question to a unique, optimized study design.

  • A clear understanding of objectives and expectations.

  • We embrace your challenge as our own.

  • Creative methodological solutions.

We closely follow every step of the process.

  • Quality control and cross-checking at every stage.

  • Regular reports on project progress

  • We value transparent and assertive communication.

  • Hypotheses tested and carefully validated at every stage of the project.

Results that transform and convert!

  • Our service doesn’t end with the report!

  • Clear, actionable recommendations for safe implementation.

  • Agile delivery of project highlights and valuable insights.

  • Learnings that inform strategic decisions and unlock powerful insights.

Talk to our experts

DemandaHealth® Research Panel

The DemandaHealth® Panel offers a powerful combination of effectiveness, detailed monitoring, repetition control, and agility, saving time and resources without ever compromising quality

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Qualitative & Quantitative Market Research

We are ready to help your organization find the solution it needs.

What are you looking for?

A project is only complex until we talk: sharing ideas always leads to discoveries that define the path and enrich results.

Let’s talk!