Powered by own tools
that promote innovation
success by obtaining
of valuable ideas.

Collective imagination at the service of creating solutions for your business

Innovate

Demanda Insights builds webs of ideas in search of relevant innovation in the development of products and services and in the solution of problems.

As a process, a deep analysis of the aspirations, experiences and needs of the players is assumed. Associations and interrelations subsidize the key steps of the path in Design Thinking.

Creative Journey

Set off integrated research methodologies with the engagement of different individuals.

    • This makes it possible to map stakeholder constraints and requirements to be considered in the manufacturing and development of ideas.
    • Evolutionary work through understanding the how transforms ideas into actionable insights.

Our Products for Insights

Inside Out

The consumer builds answers with practical application for the evolution of his portfolio

 

Online Community

selection of the best participants
including your friends
Ludic Workshop

 

Benefits

  • Interactive, collaborative and multidisciplinary method.
  • Capture simplicity: without limits of time, geography or formats (video, writing, drawing, staging, etc.), participants reflect, interact and express themselves freely on a specific theme.
  • Exclusive insights gained through “dissection” of the vast material captured during the study.
  • Assertiveness of the solutions: because they emerge from the expression and reflection of the target audience and stakeholders in the theme/product.

Creative Session

Collective imagination at the service of

creating solutions for your business

A CREATIVE SESSION IS THE BEGINNING OF A MUCH BIGGER PROJECT!

Customize concepts for a particular organization

Understand where you want to go to get valuable insights

Provoking team spirit within a group transforms and results in innovative solutions, creating shared goals

Benefits

  • Generating insights from the diversity of perspectives with multidisciplinary co-creation groups: brand and competitor consumers, client intelligence and marketing, agency, experts, designers, development and innovation, semiotician, influencers.
  • Translation into actionable creative ideas to meet business objectives: communication, product development, brand positioning, among others.

Taste of Learnings

In this space we are allowed to enter together into the world of possible solutions

Demanda Insights also works on sampling the lessons learned from surveys carried out, helping clients and their peers to better absorb content, establishing clear communication and prioritizing actions.

 

Research presentation

Study groups

Future plans

Definition of convergent strategies between teams

 

Benefits

  • Incorporation of learning obtained in research carried out.
  • Process guidance.
  • Organize the output from free thinking in line with the results and recommendations of the study.

Ethnographic Research

A real immersion in habits, customs and the way in which the relationship happens with specific products and categories.

Benefits

  • Real, instantaneous, situational knowledge.
  • It makes it possible to understand and map the environment in which the product is used: the conditions, the people, the objects involved and especially the feelings aroused.
  • Transfer the learnings from this deep dive to the marketing point of view

Two Hearts

Why do LOVERS love that brand?

 

Clash and Defense of Ideas

 

1 Customer product’s lovers + Competitor product’s lovers

2 Stars lovers x lovers

 

Benefits

  • Evaluating the performance of the positioning of products and brands from the point of view of those who love one and those who love the other favors the reading of the feelings that build the image and the relationships established with the brand.
  • Raising arguments to reinforce strengths and seek antidotes for their weaknesses.
  • Allows you to formulate recommendations on success factors, strengths, advantages and differentials, rejection rates and perception.

What challenges are you facing today?

Projects can seem complex until we talk, but then when we exchange our ideas, it brings out discoveries that define paths and enrich our results.

Allow us to contribute with the solution that your business needs.

Let's chat.