We love this business

For over 55 years we have helped the most recognized brands in Brazil and the world to become an essential part of people’s lives. Based on our service, which has been a reference in the research universe, we have cultivated a unique combination of personalized service with the most rigorous operational excellence.

Our relentless focus on meeting the most varied needs is what drives the recommendations we offer, helping to strengthen your business.

Departments

We serve the main market segments with the best solutions for each business:

Methodologies
Find out how we work

The set of research techniques is vast and grows every day, so we keep up to date with new developments. With a wide range of qualitative and quantitative methodologies, we compose the most assertive proposal to respond to your challenges.

Trust us, we offer the best return on your investment in research studies, no matter how complex the project. Let us worry for you.

The customer’s experience matters.

We need to see both current and potential customers and clients.

Gathering the Information that really matters

Facilitated group conversations, colors, shapes, writing, people known by chance, careful observation of details, inside or outside the user’s routine. There are countless techniques that we master and with which we compose the customized solution that better fits your needs.

How do we use this Information?

Making sense of the information obtained by translating it into value that you will use. We then assume a direction, applying for your business to work more successfully, understanding the product’s admirable attributes, identifying insights that guide a more efficient communication with the target audience, understanding spaces for action in volatile contexts, internalizing desires, aspirations and motivators of users are just some examples of what we can, with passion and precision, reveal together.

Possible studies:

  • Usability
  • Name
  • Packing
  • Sensory
  • Implant
  • Launch Tracking
  • Recall

  • Brand Positioning Image and Perception Studies
  • Co-creation for Insights
  • Concept Testing and Validation
  • Visual Communication Assessment
  • Campaign Test
  • Pre and Post Advertising Test
  • Lovers vs lovers

  • Details of sales practices
  • Consumer Profile
  • Trend and Segmentation Studies
  • Market potential
  • Feasibility of New Business Implementation

  • Buying habits
  • Use of products and services
  • Usage and Attitude Studies
  • Consumer Satisfaction/SAC

Your Challenge in Great Hands

Delivering powerful insights that help your business thrive doesn’t just happen. Studies of excellence leave our customers satisfied and are a source of intimate knowledge about the spaces in which we operate.

That is why the relationships that are established are continuous, based on trust and partnership. They are more than frequent performance spaces, they are areas of expertise.

Platforms

We combine Technological Resources with Professional Excellence

Tighter and tighter budgets, regulations that are constantly being revised and fierce competition are just some of the factors that make the business environment more complex than ever.

Faced with this scenario, we integrate state-of-the-art technological resources with our professional experience, helping our clients to navigate successfully in the face of constantly changing scenarios.

What challenges are you facing today?

Projects can seem complex until we talk, but then when we exchange our ideas, it brings out discoveries that define paths and enrich our results.

Allow us to contribute with the solution that your business needs.